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Ad Campaign

Metropolitan’s spring and summer 2019 campaign focus on the new Turf Replacement Program, where SoCal residents can rake in up to $2 or more per square foot of grass converted to California friendly or native landscapes.

Every day is a chance to save water.  That was the key message in Metropolitan’s 2018 summer advertising and outreach campaign.  The “365” campaign encouraged Southern Californians to make saving water an everyday thing – indoors and outside.

Campaigns are multilingual and are featured on outdoor billboards and transit shelters, digital and social media, radio and television spots.

California Friendly® registered trademark of the Metropolitan Water District of Southern California.Many of the flower and garden images are courtesy of the Theodore Payne Foundation.