Every day is a chance to save water.  That was the key message in Metropolitan’s 2018 summer advertising and outreach campaign.  The “365” campaign encouraged Southern Californians to make saving water an everyday thing – indoors and outside.

 

The campaign was in six languages - English, Spanish, Mandarin, Korean, Tagalog and Vietnamese. It featured outdoor billboards and posters, transit shelters and bus wraps, digital and social media, and a new television spot.

 

Metropolitan’s new Spring 2019 Campaign focuses on the new Turf Replacement Program, where SoCal residents can rake in up to $2 or more per square foot of grass converted to California friendly or native landscapes.

Make Saving Water An Every Day Thing

30 second promotion

Watch video in Spanish and Chinese

Every Day is A Chance to Save Water

15 second promotion

Watch video in Spanish and Chinese

Make Saving Water An Every Day Thing

15 second promotion

Watch video in Spanish and Chinese

Billboards and

Poster Art

Transit Shelter Art

Digital Banners

Social Media Videos and Animations

Static Art for Social Media Posts

Turf Replacement Collateral

Spring 2019 Campaign

Find Your Water Agency

Change language

Spanish

Chinese

 

California Friendly® registered trademark of the Metropolitan Water District of Southern California.

Many of the flower and garden images are courtesy of the Theodore Payne Foundation.