Every day is a chance to save water. That was the key message in Metropolitan’s 2018 summer advertising and outreach campaign. The “365” campaign encouraged Southern Californians to make saving water an everyday thing – indoors and outside.
The campaign was in six languages - English, Spanish, Mandarin, Korean, Tagalog and Vietnamese. It featured outdoor billboards and posters, transit shelters and bus wraps, digital and social media, and a new television spot.
Metropolitan’s new Spring 2019 Campaign focuses on the new Turf Replacement Program, where SoCal residents can rake in up to $2 or more per square foot of grass converted to California friendly or native landscapes.
Transit Shelter Art
Social Media Videos and Animations
Static Art for Social Media Posts
Turf Replacement Collateral
Spring 2019 Campaign