The Metropolitan Water District’s 2017 summer campaign called, “H2Love Letters” wants to thank Southland residents for not just saving water during the drought, but for all they are doing to keep conserving for the future. The new media campaign, launched in early August, will extend a big thanks through fun messages on billboards, busses, newspapers and even the Santa Monica Pier Ferris wheel.
H2Love Letters continues the messaging of Metropolitan’s original H2Love campaign launched last year with the tagline, “Love Water, Save Water.” The campaign’s goal is to get Southern Californians to rethink how they value water and make a commitment to water conservation as a way of life.
Read the August press release.
Click here to download the collateral material related to the campaign.
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Learn more about Metropolitan’s H2Love Outreach Campaign.