The Metropolitan Water District’s new 2017 H2Love water conservation campaign uses a 1960s vintage vibe and a timeless message to keep on saving and keep on loving water. Southern Californians learned a lot about saving water during the drought and shouldn’t let a little winter rain (or even a lot) wash away those hard-earned lessons.
The spring conservation campaign will appear on billboards and in transit shelters across the region, many in Spanish, Chinese, Korean, Tagalog and Vietnamese, as well as on commuter busses and Metro trains.
Read the March 22, 2017 press release.
Click here to download the collateral material related to the campaign.